5 Applications of Face Tracking Technology

5 Applications of Face Tracking Technology

Face tracking technology has made quite the impact lately, being used on a global scale for different purposes. From mobile devices to shopping centers and airports, face recognition has been introduced in a variety of settings.

The technology is still being perfected regularly, and new uses are discovered. But which exactly are the most popular applications of face tracking technology? Where has face recognition had most power? Here are the sectors where this technology has been applied most frequently:

Access and security

Obviously, the areas where face recognition has helped most are access and security. Facial biometrics can be integrated within objects and devices and can provide advanced verification. The latest mobile devices now released worldwide use a face tracking feature for locking and unlocking smartphones. Apple and Samsung are the main device manufacturers that have implemented access via facial features. However, innovative facial security has been embraced by some corporations as well. Entering certain buildings and offices can be done through face tracking.


Three years ago, MasterCard released a pay app named MasterCard identity check that had a feature which allowed customers to use their selfie camera to confirm a payment. This is only one example of how FaceTech has actually helped how customers are handling payments, increasing security levels. ATMs and stores are already using facial recognition, and presumptions are made that in the future online payments will benefit from this type of function as well.


The healthcare industry seems to have gained as well from the development of face recognition systems. Healthcare providers and doctors are using face recognition to monitor and diagnose certain health conditions, as well as gain access to the medical records of patients. If the technology continues to be perfected and if it’s implemented properly, some diseases could be recognized and treated earlier.


FaceTech could soon allow companies to perfect their marketing and advertising practices by recognizing certain demographics. Some stores intend to install screens that deliver targeted customer ads. Some cosmetic brands have already introduced apps that detect skin tone and allow customers to better choose skincare and cosmetic products to suit their skin type. Brands are acknowledging the potential of face tracking technology and many of them are working to make the most of face recognition in order to collect data and perfect customer satisfaction.


With facial recognition, the hospitality industry could obtain a wide range of powerful advantages, and hotels could gain a competitive advantage. From providing better security to automating check-ins and check-outs, or recording the preferences of guests, face recognition can enable the hospitality sector to achieve noticeable improvements and reduce human errors.

Bottom line

In the digital era, technology advancements are made regularly, contributing to various areas, starting with finance and up to healthcare and law enforcement. Facial biometrics, in particular, have become helpful for a variety of purposes. With face tracking tech having so many useful applications, it’s understandable why it has become a popular topic of discussion lately and why it continues to have a bigger impact with each passing year.